In 2016, the eLearning market in Western Europe will reach 8 billion euros. Every year more and more companies are willing to try eLearning solutions to train their staff. However, the French eLearning market is no longer ranked in the top 10 markets in terms of rate of growth. Let us see why this happens and whether the French market can grow in the near future.
Through the years, France has become a major player in Europe’s eLearning industry. Nonetheless, the French eLearning market is still lagging behind when compared with its European neighbors. According to a recent study by AFINEF (French association for Industrialists in the Digital Education and Training), conducted with 200 companies, 9 out of 10 companies in France are using eLearning solutions. Of these, 60% were founded in the last 3 years. In 2013, the market was estimated at 200 million euros, which represents only 2% of the global market size. These numbers show that we might be behind compared to the US market; however, the French eLearning market is catching up.
7 Reasons Behind The eLearning’s Success In France
3 Reasons For eLearning’s Late Success In France
Last year, the top 4 skills taught through online training were technical training, IT, foreign languages, and marketing. In 2020, marketing will still be one of the most popular trainings, but personal efficiency/communication skills, and finance/logistics will be popular too.
French companies’ favorite tools are customized courses, online surveys, virtual courses, serious games, social networks for work, and mobile learning.
As a conclusion, I would say that the French eLearning market is one of the most dynamic European markets when looking at the high number of eLearning companies and service providers in France. Digital training is now mainly viewed as a win-win solution for employers and employees, which suggests that the French market will continue to grow in the next few years.
By Yann Lescurat